Wayne Seddon | Graphic Designer

All posts in Web Design

SEO Tips for Clients

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If you’re in the process of having a new website designed and made for you, and you’re a little confused about SEO and what it is/does. Don’t worry, a lot of it is common sense and I’ll give you a few quick tips to consider when planning content for your website. Read more


The Professional Web Design Process

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Following a detailed and well explained web design and development process speeds up my workflow and thus saves you money and save everyone involved a lot of headaches. Hopefully once the process has been explained you’ll feel much more confident and comfortable with the services you’re paying for. This article will give a general outline of the steps needed to be taken, from start to finish, for completing a web design and development project. It’s divided into 3 main sections; Planning, Design and Development. Read more


Illustrator Screen Cast

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I’ve been wanting to do a screen-cast for sometime now and I’ve finally had the chance. The video shows me using Adobe Illustrator to create some wall art for upstairs in the First Internet office. I was limited to 5 minutes recording time which was almost enough! Watch the video and see the finished artwork in situ below.

 

 


AIDA in web design

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Free Advice

Ever since 1897 when E. St. Elmo Lewis started to contemplate about advertising principles we’ve abided by his four step process of selling a product or service to potential customers, attract attention, maintain interest, create desire and get action, which has been turned into the marketing acronym AIDA (Attention, Interest, Desire and Action). Web design is no different. Read more


Tailor Your Website Content

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Designing a website without content is like designing a tailor made suite without the measurements.

The finished product may look great but if nothing fits, you’re going to look stupid!

There are many articles debating which is more important, your websites content or the design of your website. The truth is, they’re both equally important and neither one would work well without the other. Your website could have excellent copy which is really engaging and informative, but if it’s laid out badly and your website looks dull and boring, who’s going to stick around and read it? Equally, if your website looks the bee’s knees with eye-catching imagery, an attractive colour palette and a cool logo, but doesn’t have any substance behind it, then users will leave your website disappointed and probably won’t come back.

So how do we strike the right balance?

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