Wayne Seddon Graphic Design

My Experience

Great Annual Savings
August 2016 – Present

 Before I joined Great Annual Savings (GAS) they outsourced all their design and website work, when they hired me I took it upon myself to rebuild their website and bring it in-house. Not only did this improve turn-around time massively and make the marketing department much more fluid and reactive, but over the years I’ve easily saved them six-figure amounts on agency fees. I also improved the homepage loading times from 10 seconds to less than 2 seconds. The website went from a slow and clumsy brochure website to an efficient lead generation tool creating business worth millions of pounds. This was achieved through A/B testing and bespoke landing pages for PPC campaigns.

While I was employed by GAS I was also tasked with the redesign and rebuild of the Spennymoor Town FC website (owned by the CEO of GAS), again, this meant the in-house marketing team could update the website themselves and make design changes whenever, however they wanted. Spennymoor Town now have a website worthy of the football league, let’s hope they can gain promotion to it too.

Within GAS there were many branding challenges, such as; the GASFit onsite gym, The MyGASWorld staff benefits portal, The PAC (The Platinum Achievers Club), The Future Hub, various recruitment campaigns and not to mention outside projects that the CEO had investments in. All of these required logos, icons, brand packs, imagery, microsites, print material and in some cases building signage.

JD Williams
January 2013 – June – 2016

At JD Williams I was a valuable member of the web design team and soon became the go-to-guy for any coding questions and solutions. I also helped to mentor two junior designers who didn’t have much experience with HTML and CSS previously. During my time at JD Williams the creative department was outsourced to a third party. However, I was kept on as part of a smaller multi-channel creative team taking on a more senior design role. I moved from a department store brand, Fashion World, to the flagship brand JD Williams.

First Internet Marketing Agency
January 2011 – November 2012

At First Internet my main responsibility was to take a web design brief from the account manager and create wireframes and visual concepts taking into account SEO and the user experience. During my time at First Internet I also learnt front-end development so once the foundations of the website had been built I would often help out with the CSS – this lead onto me learning WordPress and I would build the WordPress websites.

I also designed and built HTML email newsletters and conducted the cross-browser and cross-email software testing and bug fixing.

As well as designing for digital projects I also took care of all the print projects too. Designing brochures, business cards and leaflets, as well as logo design and branding.

Being an individual who met timeframes and deadlines meant that First Internet always made a profit on the projects I was responsible for, as I often finished under budget.

Stratstone Marketing : April 2010 – November 2010
Graphic Designer for the Land Rover, Lotus and Honda franchises, as well as their sister company Chatfields. I re-branded Chatfields C.I. creating new C.I. guidelines and redesigned their website. For all franchises I created publicity material such as posters, brochures, flyers, mailers, e-mailers, web ads and press ads.

Lucy Locket
Aug 2008 – April 2010

I was the full-time in-house Graphic Designer for Lucy Locket. I took control of any design related projects and created such things as; newspaper ads, posters, leaflets, catalogues, packaging and labels, html e-mails.

Red Chilli Design
Jan 2006 – Sept 2006

During a year out from University, I gained some work experience at Red Chilli Design in Bolton creating; posters, leaflets, flyers, mailers, menu’s, brochures and catalogues et

My Education

University of Salford
Sept 2006 – June 2008

Awarded a 2:1 degree with honours in Graphic Design

 

University of Salford
Sept 2003 – June 2005

Awarded a Higher National Diploma. Passed with distinction gaining automatic progression onto the second year of the Degree course.

 

Oldham Sixth Form College
Sept 2001 – June 2003

A-levels in Graphic Design, Fine Art and Film Studies.

 

Failsworth Sports College
Sept 1996 – June 2001

8 GCSEs including Graphic Design and Fine Art.

My Skills

Logo Design
Branding
Web Design
Print Design
Email Design
HTML
CSS
Photoshop
Illustrator
InDesign
Illustration & Typography

Referrals

"I would recommend Wayne to anyone looking for a creative designer with innovative ideas and excellent front end development skills. In his time with us Wayne took on numerous challenges and delivered every time. Wayne takes time to understand what is required of him, asks questions and approaches everything in a calm and measured way."
Richard Corbally
UX Manager, N Brown Group (JD Williams)
"Wayne is a talented digital designer with great working knowledge of creative suite. I recommend Wayne if your looking for a creative that can do: - WordPress design or development. - Clean email design and build - Design for web - Design for print - Branding - Character illustration and much, much more. Wayne has a friendly outgoing character. He would be a great addition to any design agency looking to recruit new talent."
Tom Pepper-Kernot
Creative Director, First Internet
"Wayne is a friendly, relaxed guy with a lot of design skills and ideas. He had the chance to take a highly important job of re-branding a franchise which was Chatfields Truck & Van. He did a fantastic job and now Chatfields has it's own individual look. Wayne is really helpful and will work out of hours to get the job done, his creativity is growing and is very professional."
Rebecca Gilberthorpe
Graphic Designer, Stratone Marketing
"Wayne is a friendly professional, When I first came into the office he made me feel part of the team, and showed me the ropes. He has an arsenal of design skills and I hope I work alongside him again in the future."
Chris Dolan
Product Designer, Lucy Locket